After the Storm: Jamaica Cannot Rebuild With Yesterday’s Strategy — Digital Dominance Must Be the New Infrastructure
Bridgette A. DaleyWhen Hurricane Melissa struck Jamaica, it didn’t just tear down homes — it exposed the fragility of our economy. For decades, we’ve rebuilt roads, hotels, and resorts after every storm… but never our strategy. This time must be different. In “After the Storm: Jamaica Cannot Rebuild With Yesterday’s Strategy — Digital Dominance Must Be the New Infrastructure,” we explore why Jamaica’s true resilience won’t come from concrete and rebar — but from cloud systems, automation, and global digital visibility. Physical infrastructure can be destroyed overnight. Digital infrastructure can’t. From Montego Bay tour operators to Negril artisans, the businesses that survived weren’t the ones with the strongest buildings — they were the ones with the strongest digital foundations. This is Jamaica’s wake-up call: It’s time to rebuild not just stronger, but smarter — with digital dominance as our new national infrastructure.
